Brendan J. Healey
J.D., New York University School of Law – 1997
A.M., Stanford University – 1989
A.B., Stanford University – 1988
A former in-house counsel at Tribune Company (Senior Counsel, Media & Promotions) and American Media (Deputy General Counsel, Media), Mr. Healey has practical experience dealing with the issues clients face, particularly with regard to marketing and advertising law, media law, and litigation.
Mr. Healey has extensive experience counseling clients regarding various aspects of marketing law, including sweepstakes, skill contests, loyalty programs, daily deals, sponsorships, advertising clearance, advertising terms and conditions, free offers, rebates, coupons, and premiums. Mr. Healey has been involved in the drafting and revising privacy policies and in ensuring compliance with privacy policies and laws as well as other data governance issues. He has worked on numerous types of agreements relating to operational aspects of a business, particularly in the digital space, including software as a service agreements, technology licensing agreements, technology consulting agreements, remnant advertising agreements, ad network agreements, e-commerce agreements, and content licensing. Mr. Healey also has counseled clients on various regulatory regimes, such as CAN-SPAM, HIPAA, COPPA, CalOPPA, Shine the Light, and various FTC guidelines. Mr. Healey was an Adjunct Professor of Advertising Law (four years) and Legal Writing for the IP Practice (seven years) at the John Marshall Law School. He currently serves as the co-chair of the Media Law Resource Center’s Advertising and Commercial Speech Committee.
As a media lawyer, Mr. Healey has done pre-publication review of stories and scripts, litigated media cases, and counseled clients on right of publicity issues as well as copyright and trademark issues. Mr. Healey has handled numerous Freedom of Information Act matters, at the state and federal level, during the administrative process and through trial.
A member of the Trial Bar for the Northern District of Illinois, Mr. Healey is also an experienced litigator. He has defended media and non-media clients in defamation lawsuits, He helped secure the dismissal of all claims in a defamation/false light case against a local newspaper, and he helped win summary judgment on a different defamation claim against the same newspaper. In 2006, he participated in a multi-week defamation trial. Mr. Healey second-chaired a successful jury trial in which Mandell Menkes’ client prevailed on plaintiff’s claim and upon its counterclaim. Mr. Healey has also arbitrated a breach of contract case before the National Association of Securities Dealers and a breach of contract/fraud case before the American Arbitration Association.
Mr. Healey graduated with Honors & Distinction from Stanford University and was an Articles Editor for the New York University Law Review. He clerked for the Honorable Boyce F. Martin, Jr., Chief Judge of the United States Court of Appeals for the Sixth Circuit. Prior to joining Mandell Menkes, he was awarded Sidley Austin Brown & Wood’s 2001 Thomas H. Morsch Pro Bono Award.
Mr. Healey is admitted to practice in Illinois, the United States District Court for the Northern District of Illinois, the United States Court of Appeals for the Sixth Circuit, and the United States Court of Appeals for the Seventh Circuit.
He frequently has written and spoken on various aspects of media and marketing law:
Media Publications & Presentations
Advertising & Marketing Publications & Presentations